🚀 Siemens Completes Brightly Software Integration: A New Era in Smart Asset Management!

[Cengiz Özemli]

German giant Siemens has successfully completed the full integration of Brightly Software after a four-year process. With this move, Brightly has become part of Siemens' smart infrastructure arm and will operate under the name "Asset Management Software."

🎯 Strategic Merger: Why Is It Important?​

This integration strengthens Siemens' expertise in asset management. Announced last week at the Siemens Transform 2026 event in Manchester, this development is a major step towards digitalization and sustainability goals.

💡 Asset Management Software: What Does It Offer?​

• Helps organizations maximize asset performance.
  
• Minimizes risks and transforms maintenance operations.
  
• Combines operational asset data with Siemens' digital infrastructure capabilities, enabling faster and more informed decisions.
  
• Extends the lifespan of assets and reduces operational costs.
  
• Supports the achievement of sustainability goals with AI-powered workflows and smart energy management.
  

Don Kurelich, CEO of Siemens Asset Management Software, stated, "The transformation of the Brightly brand to Siemens is the next milestone in our continued delivery of asset management software solutions that we have been developing for over 25 years."

⚙️ Siemens' Expanding Software Portfolio​

Asset Management Software will take a central place in Siemens' software portfolio for asset health and management. This platform will provide critical usage information to enable closed-loop lifecycle management.

Nigel Hughes, Senior Vice President at Siemens, said, "Asset management is at the heart of how organizations invest in the infrastructure that powers our communities and economies." Hughes stated that they aim to add value to technicians by providing operational efficiency and resilience with human-centered AI.

🤖 AI-Powered Innovations​

Siemens has made significant strides in the field of artificial intelligence in recent months. The company's Digital Industries Software arm introduced a product called "Intelligence Center X" to redefine industrial workflows and automate high-volume or repetitive tasks. This product combines AI-powered virtual workers with human employees.

🏢 Smart Buildings and Sustainability​

Asset Management Software focuses on the concept of "smart buildings." This cloud-based and AI-powered platform aims to improve capital planning through smarter, data-driven decision-making, equip technicians to predict, prioritize, and manage preventive maintenance activities, and support organizations in achieving their operational resilience, compliance, and efficiency goals.

Siemens Smart Infrastructure optimizes HVAC, lighting, and workspace efficiency by combining IoT, cloud technology, and artificial intelligence. The company connects energy systems, buildings, and industries to offer solutions to urbanization and climate change challenges.