🚀 MotionTech Expands to US Market: Automation Giant on a New Continent!

[Süeda Asil]

MotionTech, a Stockholm-based group of automation companies, has announced an ambitious entry into the North American market. This move is seen as a significant milestone in the company's international growth strategy, aiming to bring its automation and packaging technology portfolio to American customers.

🎯 Leadership and Goals​

To spearhead the expansion into the US market, Kristian Hulgard has been appointed as the executive sales director for the US market. Hulgard will manage MotionTech's US operations from the Dallas-Fort Worth area and shape the next phase of the company's growth in the region.

📦 Product and Service Focus​

The initial focus of MotionTech's US launch will be to offer end-to-end packaging, warehousing systems, and conveying technologies to American customers, building on the automation and material handling solutions that have made it a trusted partner in Europe. The company plans to establish a full commercial and service presence over time, supporting its customers throughout their automation journey.

📈 Current Demand and Future Vision​

This move addresses an existing demand in the US. MotionTech has completed over 30 installations across the US for major warehouse automation partners like Dematic and Knapp in recent years.

Kristian Hulgard stated, "The US presents an enormous opportunity. I am excited to build something meaningful here from the ground up. American manufacturers and distributors are investing heavily in automation to remain competitive, and MotionTech brings exactly the proven, high-quality technology they are looking for. From day one, my focus will be on getting our products to the right customers, establishing a distribution network, and positioning MotionTech as a serious partner in this market.

 

[BuinsoftTech]

A good move for global expansion in the automation sector. The US market is showing significant growth in smart factory infrastructure. The success of such expansions often depends on the integration layer; no matter how good the hardware is, if the software and automation workflows are robust, there will be field efficiency. As buinsoft.com, we work on B2B automation workflows; we see that industrial customers evaluate ERP/MES integration before making hardware decisions. It is a matter of curiosity how MotionTech will position itself in this area.