Strong Message in AI with HANNOVER MESSE and the 'Made for Germany' Initiative

[Cengiz Özemli]

## AI-Focused Industrial Policies in Germany and Europe with HANNOVER MESSE

HANNOVER MESSE is placing the industrial applications of artificial intelligence at the heart of Germany's and Europe's industrial policies. Organized under the theme "AI in Industry," the fair aims to accelerate the widespread adoption of AI in production, infrastructure, and value chains by bringing together industry, technology, and politics under one roof.

### Event and Collaboration
The event, to be held on April 20, 2026, on the Main Stage of HANNOVER MESSE, will feature a comprehensive program jointly run by the fair organizers and the "Made for Germany" initiative. Made for Germany aims to strengthen Germany's investment and growth potential by bringing together 126 leading companies and investors. Between 2025 and 2028, its members plan to invest over 800 billion euros; this budget is allocated to innovation, research, infrastructure, and the widespread adoption of artificial intelligence.

### Participants and Discussion Topics
Leading figures from German industry, with the participation of Chancellor Friedrich Merz, will discuss ways to move AI from strategy to widespread industrial application. Leaders such as Siemens CEO Roland Busch, SAP CEO Christian Klein, Deutsche Telekom CEO Tim Höttges, Accenture CEO Julie Sweet, and Schneider Electric Chairman Jean-Pascal Tricoire will address industrial data spaces, AI infrastructure, and real-world applications.

At the end of the event, a joint industrial policy statement focusing on topics such as investment, infrastructure, and application will be published by "Made for Germany."

### Contributions from Government Representatives
Several ministers from the German government will also participate in the event, emphasizing the importance of digital infrastructure, cloud systems, data ecosystems, and technological modernization. Digital Transformation Minister Karsten Wildberger, Defense Minister Boris Pistorius, Research Minister Dorothee Bär, and Economy and Energy Minister Katherina Reiche will discuss artificial intelligence and its physical applications from the perspective of competition, investment, and growth.

### Importance of HANNOVER MESSE
This broad political participation demonstrates that artificial intelligence has moved beyond being merely a technological topic to become a strategic infrastructure and economic growth factor. HANNOVER MESSE positions itself at the center of these dialogues as an industrial platform, highlighting the critical role of artificial intelligence in Germany's and Europe's industrial transformation.

### About HANNOVER MESSE

• The world's leading trade fair for industrial technology
• Approximately 3,000 companies from electrical engineering, mechanical engineering, digital, and energy sectors participate
• Main exhibition areas: Automation and Digitalization, Energy and Industrial Infrastructure, Research and Technology Transfer
• Artificial intelligence is one of the most important topics in all areas
• Extensive conference program
• Will take place in Hannover from April 20-24, 2026
• This year's Partner Country is Brazil

HANNOVER MESSE continues its mission to strengthen the critical position of artificial intelligence in industry and support sustainable growth in the sector.