PEAK by HMS Networks – New Look, Strong Legacy Continues

[Ahmet Ö.]

## PEAK by HMS Networks – New Look, Strong Legacy Continues

HMS Networks is taking another strong step forward by fully integrating the PEAK-System Technik GmbH brand, which it acquired in the autumn of 2024, as a product brand by early 2026.

### A Single Look, A Strong Origin

PEAK's visual identity has now been harmonized with the HMS Networks design language. This clearly demonstrates that the pioneering PEAK products are now under the solid support network of HMS Networks, a leader in industrial IT. The previously dominant red and black colors have been replaced with HMS's corporate colors, blue and white.

While the PEAK logo retains its distinctive form, the phrase "by HMS Networks" visually emphasizes its part in the group. This way, the PEAK brand maintains its unique identity while benefiting from HMS's strong assurance. Globally recognized industrial IT brands such as Anybus, Ewon, Intesis, Red Lion, N-Tron, Owasys, and Ixxat are similarly unified within the group.

### The Significance of This Step

As a natural continuation of the acquisition in 2024, the visual integration of the PEAK brand provides direct access to global R&D resources, extensive expertise, and the financial stability of HMS Networks. Furthermore, customers can more easily access PEAK products and other HMS solutions through HMS Networks' worldwide sales and service network.

Christian Adolph, Director of Marketing, Business Development, and Technical Support, states, "A single brand identity enables customers to make informed choices and understand connections more clearly in complex, technology-driven environments. PEAK's visual integration into the HMS family now signifies its belonging to a strong group that offers reliability, stability, and long-term perspectives."

### Future Growth

With the renewed look, PEAK and HMS Networks emphasize their commitment to providing customers with secure, high-performance, and future-proof hardware and software in the Automotive, Medical, and Industrial Communication sectors.

Adolph also adds, "We maintain our goal of being the #1 choice for engineers. We will continuously emphasize this message with campaigns in the coming months, along with the new visual identity. Because PEAK is still PEAK — but now clearly positioned under the HMS Networks umbrella."

### Example of PEAK by HMS Networks Products

The new-look PCAN-USB XL is one of the latest products from the PEAK by HMS Networks brand. Equipped with CAN XL technology, this device stands out as a future-ready solution with the new PEAK logo.

### PEAK by HMS Networks Features

• Brand integration: PEAK by HMS Networks
• Color theme: Blue and white (HMS colors)
• Product areas: Automotive, Medical, Industrial Communication
• Latest product example: PCAN-USB XL, CAN XL supported
• Date of group integration: Autumn 2024
• Period of full integration: Early 2026

PEAK continues to offer innovative industrial communication solutions in global markets with strong support from HMS Networks.