🛒 Iper La grande i Pioneers Datalogic's Next-Generation Smart Shopping Solutions! 🚀

[Alper Aktaş]

Iper La grande i, one of Northern Italy's leading hypermarket chains, has taken a revolutionary step in the retail sector by implementing next-generation self-service shopping solutions powered by Datalogic's new Joya Smart devices and the latest Shopevolution 8.4 software. This collaboration introduces a groundbreaking innovation in frictionless retail, redefining the customer experience by combining AI-powered hardware with a robust software ecosystem, and opening the door to a high-tech expansion until 2026.

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💡 The New Face of Smart Retail: Joya Smart and Shopevolution 8.4​

Datalogic, a global leader in automatic data capture and retail solutions, has announced the successful deployment of its next-generation Joya Smart device and the Shopevolution 8.4 self-shopping software platform at Iper La grande i. This milestone ushers in a new era of frictionless and intelligent self-shopping, shaping the future of the Smart Store by combining innovation, design, and performance.

With 22 hypermarkets across Northern Italy, over 130 Unes neighborhood supermarkets, and an annual revenue of approximately 3 billion Euros, Iper La grande i is a strategic partner in this transformation.

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🚀 First Step: The Arese Store Comes to Life​

The digital transformation began on January 29th at the Arese Iper store in Milan, where approximately 200 new Joya Smart devices were deployed. Running on the Shopevolution 8.4 platform, optimized for Iper's Scan & Go solution (Vantaggi & Vai), the system provided immediate operational stability and high availability from day one.

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  []Performance from Day One: Both store staff and customers experienced a more responsive and reliable self-scanning experience immediately after activation.
  
  []Intuitive Design: The new Joya Smart combines ergonomic design with a simple and intuitive interface, making daily shopping faster and more seamless.
  
• Operational Efficiency: The technology supports store operations during peak traffic periods, helping Iper manage customer flow more precisely.
  

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🗓️ Smart Store Vision Until 2026​

The installation at Arese is the first step in a multi-year expansion aligned with Datalogic's Smart Store vision. By 2026, Iper will deploy over 700 Joya Smart terminals across five flagship locations. This rollout follows a structured approach designed to seamlessly introduce innovation, enhance the customer experience, and sustain daily store operations.

Rosario Casillo, Vice President of Data Capture Products and Solutions at Datalogic, stated, "Just a few months after its global launch, the live deployment of the new Joya Smart and Shopevolution 8.4 is already demonstrating the impact of this next-generation retail technology. This installation highlights the power of collaboration between two Italian innovators, combining technology, design, and retail expertise to elevate the shopping experience." Casillo added, "This also represents a significant step towards our Smart Store vision, where hardware and software work together to enhance the customer experience, improve operational efficiency, and address key industry challenges such as loss prevention."

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⚙️ Benefits in the Foreground, Technology in the Background​

The goal of this collaboration is simple: to make self-shopping intuitive and effortless, delivering measurable results while ensuring technology remains in the background. The Joya Smart device enables faster, more accurate scanning and fluid interactions. It is the first self-shopping device with AI-powered technology that can monitor the shopping cart, helping retailers reduce losses and increase transaction accuracy.

Paired with Shopevolution 8.4, the most advanced version of Datalogic's self-shopping software, this solution represents a major leap forward in customer experience, store efficiency, and future-readiness.

Both solutions are the culmination of years of R&D, design refinement, and real-world learnings, now proven at scale. Together, they form the technological backbone of Datalogic's Smart Store, where devices, software, and data intelligence work in concert to enable smarter retail environments.

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🤝 Customer Perspective​

For Iper, this initiative represents a tangible step towards a more efficient and customer-centric in-store environment, where technology supports convenience without creating complexity for shoppers or store teams.

Federico Accurso, ICT Supply Chain and Retail Manager at Iper, said, "The activation at Arese is a significant milestone, and the structured rollout ahead provides us with a solid foundation to gradually enhance the self-shopping experience in our stores."

This collaboration once again highlights the importance of digital transformation and customer-centric innovation in the retail sector. It serves as a strong example of how future shopping experiences will be shaped.